Brand & Design consultant. Fashion • Spaces • Product • Circularity. Quality.

I’m currently available for consulting engagements.

Australia based with a global perspective, and over ten years immersed at the epi-center of vintage resale, fashion marketing, sampling, production and design, I help brands navigate what’s next. 
Through bespoke creative direction, aesthetic forecasting,  design,  consulting, strategy and storytelling I partner with conscious labels to build products people want to hold onto.  Solidify your  brand presence and socials, with strong recognisable campaigns that are ahead of the curve, and defined by quality and thoughtfulness.
I view your brand’s DNA as a living archive. By tracking signals bubbling up in the resale underground, I identify and synthesise trends 12 months before they hit the mainstream and work suitable references  into  product and brand archetype.

After graduating 3 years of fashion design, I spent years helping emerging brands navigate design, production, and marketing. Along the way, I realised my true obsession wasn't the final garment but was the messaging behind it. I became captivated by sourcing, storytelling, and the art of weaving thoughtfulness into brand's DNA and every physical and digital touchpoint.